Building your brand and differentiating yourself in the marketplace is the key to creating a successful business. Small business branding doesn’t have to be difficult. Discover three tips to build your brand!
Even after six years of building my business, small business branding is one of the most challenging parts of the business. I still struggle with how to effectively market my brand, establish my presence and reach my ideal audience. But building a small business doesn’t have to be daunting.
Getting people to notice you is the first challenge a small business faces. Whether you are a blogger or a brick-and-mortar store, the biggest challenge is finding your audience. Building a strong brand is key to your success. Your brand should build relationships, give you power and authority in your field and make you memorable by connecting with your audience and customers. As a small business with a limited budget, how do you establish your brand and find your audience? Today, I’m sharing three tips for building your brand. Plus, read a fun new resource for small business entrepreneurs created by two of my friends.
Small Business Branding
Authenticity is key. Best of all, it’s easy. When your brand accurately reflects you and your business then you are more likely able to attract your ideal audience. Don’t be afraid to incorporate your personality, voice and messaging into social media, emails, advertising and any other ways you promote your business. Being authentic establishes a connection with individuals. Once a connection is established, they are more likely to engage with you and your business in the future too. When in doubt, always be authentic. Authenticity helps create a lasting connection with your audience and adds authority to your brand.
Choose colors, fonts and graphics to use it across multiple platforms: social media channels, letterhead, business cards, watermarks, flyers, magazines and price tags. Your branding should always be consistent across and should transition cohesively across multiple platforms. Ask for feedback from friends, family and anyone you trust. What do they think of when they think of your business? Ask for colors, shapes, textures, words. Use the elements to create a mood board that will inspire all branding decisions.
Don’t be afraid to let your brand shine. Anytime you are showcasing your business, promote your brand. Use your business branding on social media, on your website and even on your photos. Custom templates and invoicing letterhead are also part of your brand, so use it! Even something as simple as your wardrobe (matching shirts, or even matching suit ties!) will all reinforce your brand.
Every company, regardless of size, will thrive with a strong brand. It’s what makes the difference between someone who barely scrapes by each month and someone who crushes goals. You don’t have to be a large company with a huge budget to have an impact.
Are you interested in learning more about establishing your brand? Are you considering making the transition from hobby to business? Two of my friends recently started an online community for small business owners and creatives wanting to make the transition from hobby to business.
Join the Launch Your Business with Wild Leaf Collab Facebook Group to network with other small business owners and learn from experts who have been in your shoes. They offer valuable resources for taken the first steps to establish your business and also offer one-on-one coaching too! If you are interested in their business coaching, check out Wild Leaf Collaborative.